![]() ![]() The advertising executive, who was creative director of two London agencies working on brands such as Pimms and Timex, gave up his job in 1976 to concentrate on his creations. The offspring of Mr Hargreaves senior said the decision to surrender their father's creation had not been easy. ![]() You take a character with appeal and longevity like Noddy, you make a television series and then you sit back and wait for cash to pour in from sales of videos, soft toys and other merchandise." Patrick Yau, media analyst for Bridgewell Securities, said: "There are very few children's characters left with genuine international appeal which are not owned by a large concern. HIT Entertainment, which owns Bob the Builder and Thomas the Tank Engine, has 14 characters including Sooty, Angelina Ballerina and Pingu.Įxperts dismissed suggestions that Chorion had paid an inflated price for Mr Men, which included a £4.5m payment to the private consortium holding the television rights to the characters. Entertainment Rights, which owns Basil Brush, Postman Pat and distributes Barbie in the UK, last year attempted a £43.5m takeover of Chorion. The phenomenon of turning British children's characters into cash cows is concentrated in the hands of a small number of influential companies. ![]()
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